LL Insights

Ideas worth your attention.

Research, points of view, and field notes from across the LuckyLit network — fresh thinking on the work that's shaping customer experience.

16 Dec 2025Data

Salesforce Data 360's credit consumption evolution.

What the latest pricing model means for customer-data programs across the enterprise — and how to plan for it.

16 Dec 2025GenAI

GenAI is ready now. Are your marketing operations?

Operational readiness is the difference between a pilot and a portfolio shift.

04 Dec 2025Creative

Balancing creative excellence with operational agility.

How modern teams reconcile big ideas with the cadence of always-on marketing.

22 Nov 2025Commerce

Omnichannel isn't a channel strategy — it's a service strategy.

The brands winning omnichannel commerce are competing on service moments, not feature checklists.

10 Nov 2025Adobe

Adobe Experience Platform: from pilot to production at speed.

A playbook for getting AEP into the hands of marketers without losing engineering rigour.

01 Nov 2025Strategy

The customer-driven operating model.

What it takes to align product, marketing, sales and service around a single customer truth.